João Pessoa is a hidden treasure that’s finally getting the attention it deserves. As a guide, I adore its laid-back charm, friendly locals, and untouched beaches. Located in Brazil’s northeast, this coastal city offers stunning sunrise views, colorful colonial architecture, and vibrant local markets. Take a boat to the natural pools of Picãozinho or explore Cabo Branco’s science station designed by Oscar Niemeyer. Far from the crowds of Rio or São Paulo, João Pessoa is Brazil at its most authentic and peaceful.
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